AN AUDIENCE OF COWARDS
THE SIMPLE SECRET TO PUBLIC SPEAKING
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If this book were a speech, the first thing I’d say would be, “Close your eyes.” (You’ll have to keep yours open for now, unless you’re listening to the audio version of this book.) Close your eyes, and think back to the third grade. Assembly Day. Picture yourself in a sea of white shirts and blouses. Around you sits the entire third grade, with your teachers all standing in the aisles like sentries. The Principal sits in a chair on the stage. A teacher you believed to be 60-years old (but was probably 35) is poised behind the old, grand piano. With skill that never failed to take you by surprise, she leads the room in a lusty rendition of "My Country ''Tis of Thee."
Opening ceremonies complete, the Principal raises herself from her chair and steps to the center of the stage. Then, after admonishing everyone on proper Assembly Day behavior, she speaks the name of one of your classmates. The moment has come for his long awaited presentation to the grade. Heads dare not turn, but a hundred pair of eyes strain their peripheral vision to follow his progress down the long aisle. His footsteps clatter in the hushed room. Finally, he climbs the three steps to the stage and stands at the center, looking out at you.
Now, think back and ask yourself, what was going through your mind exactly at that moment?
FEAR OF SPEAKING IS UNIVERSAL
Of course, the answer is obvious. You were thinking, “Thank God that’s not me!” You and every other living soul in that auditorium. And guess what? Today, when you get up to give a speech—whether it’s to the local PTA or the board of directors of a Fortune 100 company—deep down, every single member of your audience is still thinking, “Thank God that’s not me!”
This is a crucial concept to understand. When it comes to public speaking, every audience is AN AUDIENCE OF COWARDS. In the most secret recesses of their hearts, even the most hardened executives are glad that it’s you in the spotlight instead of them. Herein lies the first part of The Simple Secret to Public Speaking, the 4C’s:
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About the Book
Finally, there’s a way to make public speaking easy. “An Audience of Cowards: The Simple Secret to Public Speaking” explains the universal relationship between audiences and speakers and gets to the heart of what audiences really feel. Using that insight, it will teach you how to instantly win an audience’s admiration and respect. You’ll learn to overcome your fear and improve your speaking skills dramatically—and more quickly than you imagined possible.
Public speaking is not rocket science. No matter how tough a time you may have had in the past, there’s a simple secret to success. Here it is.
About the Author
Cary Lemkowitz has been one of the advertising industry’s most compelling presenters for over 30 years. As Creative Director at some of the largest, multi-national advertising agencies, he’s addressed groups of every conceivable size and shape, all around the world. He developed the principles in An Audience of Cowards: The Simple Secret to Public Speaking as a way to help the scores of advertising people he’s supervised over the years. Their ability to improve their public speaking skills with Lemkowitz’s technique—quickly and painlessly—has been nothing short of remarkable.