Sold In Sixty Seconds™
The Local Advertiser's Guide To Winning With Jingles
by
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Sold in Sixty Seconds™
Chapter 1: Sold In Sixty Seconds
Chapter 2: Music And Memory
Chapter 3: Music That Teaches
Chapter 4: Music That Sells—A Brief History Of Jingles
Chapter 5: So, Why Do Jingles Work?
Chapter 6: The Subconscious
Chapter 7: Emotion
Chapter 8: Jingles People Love: Success Stories
Chapter 9: Compete Or Get Beat
Chapter 10: Imagery Transfer—The Power Of Media Synergy
Chapter 11: The Big Challenge
Chapter 12: Understanding Buyer Behavior
Chapter 13: Problem Recognition
Chapter 14: Information Search
Chapter 15: The Buyer’s Options
Chapter 16: Evaluation Of Alternatives
Chapter 17: Purchase Decision
Chapter 18: Post-Purchase Behavior
Chapter 20: The Music
Chapter 21: Anthems
Chapter 22: Swing
Chapter 23: Big Band
Chapter 24: Blues
Chapter 25: Classical
Chapter 26: Traditional Country
Chapter 27: Hot Country
Chapter 28: Jazz
Chapter 29: Motown
Chapter 30: Novelty
Chapter 31: Oldies Rock
Chapter 32: Pop
Chapter 33: R&B
Chapter 34: Rock
Chapter 35: Soft Rock
Chapter 36: All The Right Words
Chapter 37: Positioning Statements And Slogans
Chapter 38: Getting To Know Your Jingle
Chapter 39: Using Your Jingle
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About the Book
Sold in Sixty Seconds is everything you need to know about broadcast advertising that really works. Learn what keeps listeners' attention--and what drives them away. Find out how to capture attention before the first word is spoken. Discover the secrets of working your advertising message into long-term memory so customers will think of you when they need your product or service.
In a short-attention-span economy, the right jingle can mean the difference between an ad that works and an ad that's switched off.
Did you know...
- 13% of listeners will change stations during the first ad*
- 93 listeners out of 100 will switch stations after four ads*
- The trend is for stations to pack more ads into less airtime
Broadcast advertising is a game of seconds. A great jingle can give you the edge.You've got something to sell and a story to tell. And you've only got a minute – maybe less.
Successful advertisers use music to set the stage because nothing can instantly grab attention and then stick in consumer memory like a great jingle. Nothing.
About the Author
Craig Israel, Ann McWilliams, Miles Richmond, and David Mayo are four of the creative minds that make up Tuesday Productions, a southern California company that specializes in recording, producing, and licensing professional music and jingles for local and national broadcast advertisers.
They''ve helped more than 10,000 local, regional, and national advertisers set their message to music.Why? Because the ultimate aim of advertising is to be remembered, and music makes memories.
Tuesday has worked with thousands of local business owners to find just the right sound and lyrics. The result: Jingles that people just can’t get out of their heads.