The Power to Innovate
Rewiring the Minds of Individuals and Organizations
by
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Introduction
THE POWER TO INNOVATE
Rewiring the Minds of Individuals and Organizations
Writing this book was a labor of love fueled by a passion for the subject.
THE POWER TO INNOVATE fills a void that exists among the available books on innovation. This book bypasses current fads and focuses on the application and measurement of innovation for organizational and personal change.
Until now, no one had written a book that explains in plain English, why innovation occurs, and then how it can be delivered. Only through the combined experience of a global business executive, who had successfully delivered innovation, and the skill of a research and training professional, could this be accomplished and the “pillars of innovation” identified.
It was also discovered that breakthrough innovation is not random. It’s predictable. The key is `to focus on what causes innovation to happen and then to nurture a culture that allows it to happen. For this to occur, the minds of individuals and organizations have to be rewired. There really is no other way. There are no short cuts.
The result is a breakthrough book that puts the power to innovate in your hands. THE POWER TO INNOVATE goes beyond explaining how to drive innovation in an organization; it also shows how to live a more innovative personal life. No other book goes this extra, key, next step - and the 90-day prescription self-help guides show the way.
Of course innovation is a very hot topic these days. The word INNOVATION is in many mission statements, in every organization around the world - and for good reason. There is a real sense of urgency surrounding the need to innovate to stay out in front. Nothing is more important in today’s hyper-competitive market. It is absolutely straightforward: Add value or die. Differentiate or die. Innovate or die.
Innovation is the only source of sustainable competitive advantage.
Innovation is POWER.
We strove to give you that power.
THE POWER TO INNOVATE exceeds expectations in many ways including the focus on providing clarity, flexibility, and applicability.
THE POWER TO INNOVATE is clearly illustrated through the four “pillars” of innovation.
· Perseverance
· Knowledge
· Risk
· Passion
Each pillar is brought to life through real-world examples, the author’s experiences and the latest research. The end result is a reading experience that is not only fact-based, but also entertaining and enjoyable. The truths revealed by example, logic and research quickly become self-evident. For example, it will be easily understood that if one of the pillars is not present, innovation cannot occur.
THE POWER TO INNOVATE also delivers great flexibility. The truths contained within are relevant to a very wide audience. The book makes sense for anyone responsible for nurturing and delivering innovation whether it is for huge corporate giants or entrepreneurs. It rings true not only for business and organizational leaders but also for teachers, engineers, accountants, nurses, and authors.
Lastly, the book is imminently practical. The material was designed for immediate application including:
· Building an innovative organization through a logical process.
· Practical advice on dealing with the barriers to innovation from Corporate Antibodies to Psychic Vampires.
· Delivering innovation through others.
· Demystifying the latest research into practical application.
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About the Book
THE POWER TO INNOVATE fills a void that exists among the available books on innovation. This book bypasses current fads and focuses on the application and measurement of innovation for organizational and personal change. Until now, no one has written a book that explains in plain English exactly why innovation occurs and how it can be delivered.
Only through the combined experience and passion of a global business executive, who has successfully delivered true innovation, and the skill of an organization development professional, could this be accomplished - and the “pillars of innovation” identified.
Breakthrough innovation is not random. It is predictable. The key is to focus on what causes innovation to happen and then to create a process and a culture that allows it to happen. The minds of individuals and organizations have to be rewired for innovation to occur.
The result is a unique book that puts the power to innovate in your hands. The Power to Innovate is imminently practical and easy to read. Graphic “mental models” and 90-day prescription self-help guides show you the way to drive innovation in an organization – and your life. Enjoy this book, use it, and take action!
About the Author
Jim Marstiller is a consultant who combines 25 years of business experience with leadership, vision, and a passion for innovation. His career with leading companies includes significant experience in R&D, marketing, sales, and global business development.
A true pioneer, Mr. Marstiller is an enthusiastic champion, and passionate speaker, for the cause of innovation. His work has been acknowledged in national publications and he has received prestigious awards including Innovator of the Year in 2000 and 2001 (Nestle Purina PetCare Company). In 2003, Mr. Marstiller and co-author Dr. Fickeler founded Innovation Strategies and Innovation Properties for the purpose of helping organizations drive innovation through cultural change.
Mr. Marstiller’s education includes a Master of Science from the
Dr. Jennifer Joerding Fickeler is a consultant in the field of organizational psychology specializing in understanding the behavior of individuals and organizations, and “quantifying the unquantifiable.” Jennifer has consulted with many notable companies in the areas of training development and evaluation, organizational measures, managing change, mentoring, and innovation. Recognized for her breakthrough ideas, Jennifer has developed a passion for innovation.
Jennifer received her Bachelor’s degree in psychology from