The Dirty Little Secrets of the Car Business

How to $ave Yourself Thousands

by Richard Cranium



Book Details

Language : English
Publication Date : 11/8/2005

Format : E-Book
Dimensions : N/A
Page Count : 116
ISBN : 9781463458928
Format : Softcover
Dimensions : 6x9
Page Count : 116
ISBN : 9781420879926

About the Book

When I was about 19 years old, I walked into a dealership and asked: How much for this car? The salesperson told me the price and I said I was pretty green when it came to negotiating for a vehicle. Then, a number of years later, when I was just starting to sell cars, one of my first customers was a factory worker. How much for this car? I told him the price and like me, he said I’ll see if I can knock off a few hundered for you. He was very happy. went to the sales manager and presented the customer’s deal with the few hundred off to which he replied,– sniffing a ‘lay down’ buyer. ‘OK,’ he added. But get him to sign over to us this $500 customer appreciation incentive from the manufacturer. A customer appreciation bonus is supposed to go directly to the customer. It was then I knew that I was eventually going to write this book, to help those like my prior self – an unknowledgeable customer, get a fair deal.

About the Author

Richard Cranium is a vehicle sales veteran. He was the typical ‘car salesman’ until he realized that people shouldn’t be so easily taken for a ride when buying a vehicle. Throughout his career, first as a Vehicle Salesman, then as a Finance Manager, Sales Manager and later as a General Manager, Richard has made tracks while giving consumers ‘a fair deal.’

In his book, Richard gives the reader the answers as to how consumers could save money when buying or leasing the vehicle of their choice. “It will bring consumers up to speed fast; leveling the playing field.”

“Today consumers must arm themselves with knowledge through education to protect themselves and their money.”

But where do they turn to for help? The public, through various means and ways, is getting educated slowly but surely, however this book is a one stop encyclopedia for today’s consumer to turn to for every topic one could think of. The information contained in this book saves the consumer both time and money.

Richard concludes saying: “After reading this book, you will be confident in having acquired the knowledge and the negotiating skills to achieving your goal – getting a fair deal.”