RETAIL IDEAS: 101
FIRING UP YOUR PROFITABILITY
by
Book Cover & Preview Text
HOW TO ATTRACT NEW CUSTOMERS
While it is true that much of your new business in all probability, comes from the recommendations of your satisfied customers, it is extremely important to pursue other avenues as well. Many times a retailer feels he just does not know how to go about attracting new and different clientele.
The idea stimulators which follow, comprise an excellent nucleus for you to get started on doing far more business than you ever dreamed of—IF you have a burning desire to increase your business!
Reciprocity
Remember at all times that you are a consumer, too! You frequent business establishments that should know who you are! If they don''t, then make it known to them by distributing your business cards, sending them effective and timely greeting cards, or by adding them to your mailing lists.
When your local restaurant owner needs fresh flowers for the restaurant or his home – if you are a florist – he should turn to you! When your doctor, dentist, lawyer, druggist, grocery store, cleaning store or whoever you give your business to – needs whatever you are selling – whether it be toys, tires, shoes, jewelry or musical instruments – he should know who you are and be given an invitation to visit your establishment.
Reciprocity in business is fair, correct and mutually profitable!
Classified Telephone Directory
"Let your fingers do the walking!"
Your phonebook is a veritable "Who''s Who" of prospects! This is evidenced by the following impressive list of businesses, all of which may have a need or desire for the commodity and/or service that you provide.
IN-STORE IDEAS
In order for you to create an "Atmosphere of Profitable Success," there are many things that you can do.
Look at your place of business as your customer does.
If your product of service is directed at women—make it invitingly easy and comfortable for her to buy. If your target customer is primarily men—couch your décor in a "no frills" manner. Setting the scene properly conveys the message that you are ready to help and do business.
Windows
The next time you go to your stop, —STOP—for several moments before you enter, and pretend you are a Consumer. Do you like what you see? Is it an "arresting" display? Are windows colorful and well-lighted? Do they reflect a fashion look? Do they generate a "must see more" attitude? If the answer to any of these questions is "no," you must develop eye-catching, customer-stopping displays.
Your showroom window should excite with attractive colors, prominently displayed with merchandise, photos and tastefully decorated with accessories.
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About the Book
Retail Ideas 101 is a marvelous resource for anyone who is thinking of going into business, is about to open a retail establishment or who has been in the retail business for a number of years.
The author invites the reader to hi-lite, underline or dog-ear the pages for a ready reference to utilize those ideas to jump start any number of promotions, sales or events.
The book will demonstrate how to attract new customers, how to utilize your store’s windows, departments, lighting, music and even how to stimulate excitement with your own sales people. It will further illustrate the “Do’s” and “Don’ts” of advertising and will direct you to publications and tools to aid in your profitability pursuit.
Retail Ideas 101 is a fast read and may very well change the course of your thoughts and actions regarding your own store traffic, sales and profits.
If merely one idea is successfully used—the small cost of this book will be well worth the investment.
About the Author
Arthur Scher began his career working with retailers to improve store traffic and sales. His first job was with Jersey Carpet Distributors. He soon distinguished himself as the Distributor Representative and became manager of both Armstrong and Carpet divisions.
Earning his business degree from
Servicing hundreds of retailers, Scher authored his first book, “136 Ideas to Increase Your Retail Floor Covering Business”—scoring a stunning 17% sales of the targeted audience.
Retail Ideas 101 reaching out to a far greater audience is a must read for anyone with a vested interest in retailing.