INTRODUCTION
"What goes on inside boardrooms?" "What are
some of the difficult issues faced by directors?" This book responds to
these questions and others that corporate board members receive from non-board
members over and over again.
Thousands of books and articles have been written about corporate
boards and corporate governance, and the current popularity of these topics
is reflected by the increasing media coverage of this area, including a focus
on recent corporate mega-failures. In addition, there are now annual director
"colleges" at, among other places, Stanford, Harvard and Wharton.
These colleges are designed to educate board members and prospective board members
about the principles of good corporate board governance. But most materials
about boards concentrate on how they should or shouldn't operate.
Why is this book different? It takes a new approach. It describes
how many boards do operate, on a meeting-to-meeting basis, when reaching decisions
concerning critical issues and matters that arise in the boardroom. It does
so in a fictional setting that allows a certain amount of creative license in
depicting more than the usual intensity in the relationships and issues involved.
At the same time, this book is not an intense legal or business drama but instead,
a fast moving primer about how directors perform – or do not perform –
their duties.
In most cases, each chapter covers a board or board committee
meeting and leads off with a meeting agenda or, if emphasized, a specific agenda
item; then a dialogue emerges with reflections from various board members. Finally,
there is a disclosure document or epilogue depicting how the company informs
its shareholders or employees about the board decision. In addition, there are
"transition" sections or mock newspaper articles between chapters
that briefly describe what has transpired over the period of time between board
meetings.
In short, this book is a travelogue about what goes on behind
boardroom doors. How one will react to this book will turn, somewhat, on how
one views corporate leadership. A well-known shareholder activist, in a public
address that I heard in person, once depicted all CEOs – and presumably
a large number of directors, because many of them are current or former CEOs
– "as liars, womanizers and cheats." I don't expect anyone with
that mindset to read this book with an objective point of view.
On the other hand, a respected representative of a large, successful
institutional investor advisory firm joined the board of a New York Stock Exchange
company several years ago with a similar expectation of what he would encounter
in his boardroom experience – his first with a large company board. When
he retired from that company's board after five years of service, he told his
colleagues – including this author – that he was extremely impressed
with his boardroom experience because during his tenure his fellow directors
had focused only on one issue: How to enhance shareholder value.
Many governance commentators place themselves between these
two polar opposites – in their view, boards are usually marginally helpful
or hurtful and CEOs aren’t much better. In almost every instance, however,
I have found my fellow directors' devotion to fiduciary duties and the CEOs'
leadership roles have been exemplary and productive.
Much of the criticism that is lodged against directors –
who serve the 90% of public companies that are in sound condition – appears
to come from parties who have never served on boards and never will. Certain
critics, while perhaps well-intentioned, are not well grounded in the difficult
decisions that board members must make, often under emergency circumstances.
Others, while more sophisticated, emphasize the negative, such as identifying
the "worst" boards in the country and rarely identifying the "best."
What is my personal experience with board governance practices
in recent years? Based upon that experience, in my opinion, most board members,
CEOs and board chairmen of public companies that I am familiar with do an extremely
effective job in representing shareholders' interests.
Some critics may say I am an apologist for directors of U.S.
corporations. In fact, I am a "cheerleader" for U.S. boards because
they have helped to build trillions of dollars of shareholder value. Certainly
there are boards that do not merit cheers but rather a chorus of boos. The latter,
however, is a very small universe compared to the former. Thus, if that is true,
while vigilance for questionable corporate governance conduct is truly needed,
excessive zeal could destroy a fragile framework for what has been over the
last century the most productive economy in the world.
Notwithstanding the above remarks, I need to emphasize that,
in my view, there is a critical need to continue to be vigilant about proposed
corporate governance reforms, especially for some companies that have marginal
practices in the area. Also, a warning is in order. If boards do not undertake
to make appropriate changes in the governance area, look for shareholders to
take the helm to a greater extent and place even more pressure on boards through
shareholder proposals. These proposals, submitted by shareholders for inclusion
in a company’s annual meeting proxy statements through SEC Rule 14a-8,
have gained much stronger support in recent years with numerous proposals receiving
in excess of 50 percent of the shareholder vote. While most of these proposals
have to be precatory in nature (wishful and not mandatory) under applicable
state law, reality soon may dictate that they become mandatory when such a high
percentage of votes are cast in favor of them.
Regarding reforms, this year Congress approved the Sarbanes-Oxley
Act which provides for a multitude of reforms for board members and corporate
officers. Many of these reforms were long overdue – more independent directors,
for example – while others may be overdone. Only time will tell. Even
so, you can’t legislate integrity and it will be important for American
business, if not critical, that officers and directors embrace the spirit of
the Act along with the letter of the law. At this point, corporate America needs
to embark on a mission to regain the confidence of investors, and sound governance
will be a huge component of that mission.
At the same time, reform can be intoxicating because it is
an exciting concept. However, successive reform programs could, in general,
be incredibly destructive to the corporate segment of American capitalism, and,
in particular, could make it truly difficult to recruit and retain strong directors.
Whether substantial corporate governance reform is needed at this time may turn
on whether recent corporate wrongdoings are largely aberrational in American
industry or turn out to be systemic. I strongly expect that the former will
be true, although the sheer number of corporate scandals uncovered in the early
21st century is starting to press the validity of the principle that corporate
wrongdoings are at least semi-systemic.