Beauty School
Industry Insight for Beauty Professionals
by
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Contents Author’s Note.................. Introduction.................... For the Beauty Professional 1. Why Beauty? 2. Knowing Your Niche 3. Building Your Personal Brand 4. How to Utilize Social Media 5. Mane Attraction (Clientele) 6. Discovering the Best Salon Structure for You 7. Cultivating Good Habits 8. Creating a Culture Your Guests Will Love 9. Effective Tools for Every Consultation 10. Picture Perfect (Career Path) 11. Mimic the Mentor 12. Revamp Your Revenue 13. An Editorial Glimpse 14. The Beauty of the Future For the Salon Owner 1. When is the time right? 2. Marketing Plan 3. Marketing Action Plan 4. Salon Retail Policy 5. Weekly Coaching Report 6. Rental Agreement 7. Commission Agreement 8. Education Agenda For the Educator 1. The Influence of Education 2. Lesson Plan 1 Men’s Haircutting 3. Lesson Plan 2 Cutting Mastery 4. Lesson Plan 3 Beauty Start (Cosmetology History) 5. Lesson Plan 4 Color Blueprint 6. Lesson Plan 5 Braided Beauty 7. Lesson Plan 6 Made Up 8. Lesson Plan 7 Texture Toolbelt 9. Learning Tools Every Educator Should Equip Their Students With 10. Letter to My Younger Self
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About the Book
There are a few teachers who I will always remember in my life. Lisa Marie is someone who makes the world a better place with love, kindness and enthusiasm. I will always be grateful to have had Lisa Marie as a teacher. Nate Hall, Graduate from the Aveda Institute Las Vegas Lisa Marie is a true inspiration, role model, mother, beauty professional, teacher, as well as entrepreneur. From the moment I met Lisa my world changed I knew I met a powerhouse and what I did not know was that powerful women would soon be a role model for me someone to aspire to be and great friend. I met Lisa Marie at work where we both taught cosmetology not only did she guide me at work but she taught me life lessons. By watching her I learned how to be a stronger woman by working by her side. When Lisa Marie needs to be serious she can be but I can always count on her to make me laugh. It’s an honor to call her role model and friend. Candace Harker, Owner of Prodigy Hairdressing Lisa Marie is an amazing mentor and leader. I had the incredible opportunity to work with her and she taught me so much. She is the type of leader I would love to one day be. Thank you for all your magic!! Angelo Denofrio, Master Stylist & Colorist "Sharing knowledge and experience is the things that Lisa Marie does on a daily basis, with a goal to ensure everyone succeeds. I know the powerful lessons that she presents will continuously inspire. " CJ Blue Paz, Platform Artist & Educator
About the Author
Lisa Marie has authored three children's books for children ages five to fourteen, all published in 2008, titled Creative Short Stories for Smart Kids, A Small Town’s Carnival, and Who Said Acting Isn’t Therapy. In 2010 she created an independent audiobook titled A Woman's Signature. Lisa has worked in the beauty industry for the past nineteen years. She has explored all areas of the industry, including skincare, makeup, and hair services. The last nine years she has focused on developing her craft as an educator. Previously, she worked at the Aveda Institute in Las Vegas as the advanced educator, helping to train students for the second phase of their education. She has also worked for the Paul Mitchell School in Las Vegas and in Tulsa as the Core Leader, Texture Specialist, and Learning Leader Advisor to her last position as the education leader. Through her time spent with these companies, she fell in love with teaching and the impact she could have on a student’s life. Now she is looking to share her passion and experience with the nation.