CAN SELL.... WILL SELL
A Step by step guide to successful selling for sales people and small business
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Preface Today, your approach to making sales within your working week has a major effect not just on generating new business but also on client retention and growing your sales by keeping ahead of your competitors. Networking, telephone contact, face to face meetings and social media are all important in developing sales. How you integrate these activities into your sales strategy is a key ingredient to success in finding and retaining clients. Ultimately people buy from people and you will need to talk to prospects to gain their trust. Emails and on-line contact alone just won’t do! Put bluntly, you may be working in the best business in your market, but that means nothing if you don’t provide communicate with prospects to let them know what you do. CanSellWillSell helps you avoid being a best kept secret! This book will give you the confidence, skills and knowledge to build strong business relationships with new and existing clients through effective selling. Here is a practical step by step guide to the simple 10 stage sales process, which will allow you to feel confident in taking full control of your sales calls. Key learning areas will include how to • Network effectively-face to face and on-line • Make powerful presentations • Negotiate and close deals Each chapter clearly identifies the learning you will enjoy and finishes with your own check list, so that you can refer to key areas of learning easily and quickly,
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About the Book
We show you how to: Be an effective face to face and social networker Make effective telephone sales calls Conduct productive meetings Make powerful PowerPoint presentations Successfully negotiate and close the deal There are many guide books that support sales people and small business in advising them of what they should do not what to do. CanSellWillSell aims to give you a single reference point to give you the confidence, tools and techniques to know how to achieve success in sales. This guide is for business owners who don’t have a background in sales, but value its importance and for sales people needing a reminder of the basics of effective selling. The content comes from a combination of lessons learned, experiences enjoyed and advice received from over 30 years experience in sales, sales management and sales training. Bringing all this together to provide a step by step guide to the sales process has a simple aim to share best practice in an easily to follow format and support you in your sales activities.
About the Author
Mike has over 30 years experience in sales, sales management and training. Within this time he has run two successful media sales companies responsible for generating advertising revenue for small and large media owners. Latterly he has used his training experience to run a sales training company, delivering sales workshops and ‘how to guides’ for small business to give them confidence in selling. His sales guides form the basis of this book. During his career Mike has also worked for a number of publishers in senior management and training roles during which time he came into contact and fine tuned many of the concepts here. Mike is married to Jill lives in Surrey, England. He has two adult sons, Adam and Sam making their way in the commercial world.