Results On Internet (ROI)

Read this book before you begin your website project. You will be glad you did. I've been building websites for over eighteen years. Intechnic, the Chicago-based agency that I founded in 1997, is responsible for thousands of successful websites. We are also known for pioneering a results-driven approach in web development – something we call “Results on Internet” or ROI, which also happens to be the title of this book. Over the years, I became increasingly frustrated with industry methods used in building websites. I also realized that most business people don't understand what it takes to produce, manage and market a successful website. Through their lack of experience they directly contribute to these failures by hiring the wrong web developer, micromanaging their work or taking an insufficient leadership role on the project. Poor decisions are made, important steps are overlooked and mistakes are made along the way, all resulting in websites that underperform and will never realize their true potential. You don't need to be a web developer to guarantee the successful outcome of your website project. You must be informed and educated. You should understand what works and what doesn't. This book was written to help you make the right choices, manage the website project correctly, and avoid costly mistakes. Read this book, and let it guide you toward achieving your own Results on Internet.