How To Acquire New Customers in 30 Days
The Secrets of Building Your Business
by
Book Cover & Preview Text
How to Acquire New Customers in 30 Days is jam-packed with ideas to help you outsmart, out-market, and outperform your competition. I talk about Education-Based Marketing, Guarantee Marketing, Follow-Up Marketing, and other strategies that you can put into place today to jump-start your business.
I analyze advertising mistakes that I believe 98% of all business owners are making so you can understand and avoid the same pitfalls. There is a section about Web 3.0 and Social Network Marketing that reviews the best practices of the newest “big thing” to hit the online world. In short, How to Acquire New Customers in 30 Days contains practical explanations of what and how you need to build your business through more profitable sales.
I know you don’t need a bunch of theory. What you do need is marketing tools that work… and that’s what you’ll find in the following pages.
How to Acquire New Customers in 30 Days doesn’t contain information about what to do once a customer steps inside your front door, whether it’s a brick-and-mortar store or an online sales destination. This manual is dedicated to teaching you how to persuade prospects to visit you online or off so you can present your product. When you do this right, your customers come to your business and give you their money without a lot of selling. That is the very essence of marketing.
How do you define marketing? Marketing is the process of making your prospect favorably inclined to make a purchase from you without you having to rely on the dreaded hard-sell.
That’s why this manual is about marketing, not selling. If you do the marketing well, you can leave the hard-sell to the late-night infomercial producers.
Statistics say that the typical prospect shops an average of three different businesses before they make a decision to buy. That means, on the average, you have only a 33% chance of landing a customer once they walk into your business. But there’s nothing average about you…or at least there won’t be when you finish this manual!
If you’re only converting 33% of the customers that come through your door, this manual is for you. Why? Because if you've done your marketing right, 80% of the serious buyers that contact your business should buy from you.
Take a moment and imagine what that will mean to your bottom line if you more than double, nearly triple the number of sales you make. It’s possible and this master guidebook will help you do it.
Formats
Book Details
About the Book
Where will your company be in five years? Will it maintain its position in the marketplace as resources diminish…or as competition increases? In How to Acquire New Customers in 30 Days, the author reveals proven guidelines and tested techniques that you can use to master your marketing strategies and skills to increase your customer base and business bottom line. These strategies are nothing less than a roadmap for your marketing success. As a small business owner, entrepreneur or manager in a large corporation, you are involved in marketing every day, whether it is a chance meeting at a luncheon, waiting for an elevator, or at a social or athletic event, just be aware that marketing is the backbone of every organization’s success and future growth. For ease of use, this compelling and powerfully effective “how to” guide is organized into fourteen chapters with each chapter oriented to a specific marketing strategy. Mr. Hoover provides twenty-two tools you can use to market your business. For example: Eight tips for gathering contact information Eleven tactics to get marketing research on competitors A seventeen point checklist for direct marketing How to write compelling ad copy Eleven steps in overcoming customer complaints Branding your business Salesmanship Five principles of social marketing Fifteen dangerous website mistakes in internet marketing Ten social media marketing tips to acquire new customers Six tips for better blogging And much, much more! How to Acquire New Customers in 30 Days is the guide you need to put and grow your company up front, and keep it there!
About the Author
Larry A. Hoover is a native Charlotte, North Carolinian currently residing in Gastonia who got his undergraduate degree in Statistics at North Carolina State University and his graduate degree in Management of Technology at The American University in Washington, DC. While working in the Washington, DC and Boston areas, he was a business and computer consultant to the government, international organizations, and Fortune 500 corporations for over 30 years.
Now as a freelance copywriter, he provides services that add value to his client’s bottom line.
Mr. Hoover is a Certified Office Automation Professional and a Circle of Success member of the American Writers and Artists Incorporated, and has been at various times during his career a member of other professional associations including the National Association for the Self Employed, American Management Association, American Statistical Association, Association for Science Technology and Innovation, Project Management Institute, and Data Processing Management Association. He was elected to the Washington Academy of Sciences in 1981.
For relaxation his adventurous hobbies have ranged from skydiving, hot air ballooning, scuba diving, to boating and traveling. He holds a private pilot’s license and is a ham radio operator. Mr. Hoover is also a member of the United States Coast Guard Auxiliary where he is both Secretary and Publications Officer of his Flotilla.
Divorced, he has one son living in the DC area.