Business Alchemy: Turning Ideas into Gold
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For at least 2,500 years before empiricists turned alchemy into the chemistry of atoms, neutrons, protons and electron, the ancients sought to turn base metals into gold. If “Your tomorrows will be much like today, except for the places you visit, the people you meet and the books you read,” then, by simply studying this book, your future can be different from your past! As we use maps to plan routes to our destinations, this book is a traveler’s map to career improvement – a guide to fulfilling your entrepreneurial dreams of business idea commercialization and for making the world a better place.
This book is an entrepreneur’s map for idea commercialization, from the guides who has traveled the road several times. The lead author is a serial entrepreneur, an executive who has successfully moved ventures from idea to commercialization and now serves as mentor to various early stage projects. Our review of the present offerings from major bookstores revealed that no single title publication integrated the entrepreneurial idea with concept validation, the business plan, marketing analysis, financing, management team building, business growth and exit options. The value to you, the reader, is that Business Alchemy: Turning Ideas into Gold is a single guide source to assist you with your new venture from start up to exit.
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About the Book
Entrepreneurs play a vital role in economic development as key contributors to technological innovation and new job growth. We discovered that many people, just like you, have the urge to create an enterprise; to help themselves and to make a difference in this world. While successful entrepreneurs like Steve Jobs and Bill Gates are well publicized, the harsh reality is that most new businesses are prone to failure because they don’t have access to accurate information about the entrepreneurial process. This book is a “word map” for guiding you through that process, from refining your business idea and securing capital to a successful launch into the marketplace. There are many types of business ideas to pursue and you are probably better educated than many historic entrepreneurs - both Thomas Edison and Ray Kroc being high school dropouts and both Steve Jobs and Bill Gates being college dropouts. If you hunger to be your own boss and to make a contribution to society with your ideas, then Business Alchemy: Turning Ideas into Gold has the information for which you have been searching.
About the Author
William Cobb is an experienced entrepreneur, business executive, author, speaker and mentor; providing practical insights into the challenging world of business. He is also the co-host of Small Business Adventures on Bloomberg Radio, 1060AM, your home for business news.
Dr. Johnson is a professional educator, author of 17 books, member of the Authors Guild and event promoter; bringing research analysis and public policy perspectives.
William Cobb is recognized in the National Registry of Outstanding Professionals, and Marquis Who's Who in Industry & Finance; He is a member of the American Management Presidents Associations, and the International Association of Business Communicators. He is listed with the International Association of Speaker Bureaus, and is the author of Targeted Tactics: Transforming Strategy into Measurable Results.
M. L. Johnson is listed in Who's Who in American Education; Who's Who in Education; Who's Who in Louisiana; and Outstanding Young Men of America; An instructional video program, produced for the U.S. Department of Education, won a Silver CINDY Award,& Videographer of Distinction Award; and a Communicator Award of Distinction. He is a Fellow of the Bighorn Center for Public Policy.