IT'S ABOUT TIME
by
Book Cover & Preview Text
While lost Money can be found or recovered in some manner, lost Time cannot be recovered. If a business loses or misplaces twenty dollars, the money can be found or recovered in some manner in the future. The twenty dollar pricing error on today’s sale can be recovered or made up in future sales. The twenty dollars that fell behind the file cabinet will someday be found.
When twenty minutes passes, however, that Time is lost and gone forever. Time lost can never be recovered.
While business owners and managers all know that Time lost is gone forever, sadly more emphasis is consistently placed on Money than on Time. Business leaders of all caliber, and businesses of all sizes are equally guilty of this imbalanced approach to decision making process.
Formats
Book Details
About the Book
IT’S ABOUT TIME is not a book about Time Management and multi-tasking. Enough people drive down the fast lane while drinking a cup of coffee, smoking a cigarette, and talking on their cell phone. IT’S ABOUT TIME speaks to the Value of Time. The message driven home to all of us from our youth is that Time and Money are the two scarcest commodities known to Man. The premise of IT’S ABOUT TIME is that Time is the more significant of the two for one simple fact: we can recover or replace lost Money, but lost Time is gone forever. Unfortunately most business owners place more emphasis on Money rather than Time. Too many operational decisions consider Money alone without regard to the Value of Time consumed. The author uses anecdotes, illustrations, daily life examples, and experiences as a business owner, business manager, teacher, and business consultant to support the central theme of the book.
About the Author
D. L. Brown is a business professional with over forty years’ experience. In addition to many years as an employee of large and mid-sized companies, he owned his own small business. Since 1990, he has worked as a business management and marketing strategy consultant addressing the particular needs of small and mid-sized family-owned or closely-held businesses. He has counseled over 200 clients and companies. Mr. Brown began his professional career as a college instructor. After a few years, he left education to pursue a career in Sales and Marketing. During that time, Mr. Brown held several Sales and Marketing Management positions, including National Sales Manager and Marketing Director, as well as Operations positions including General Manager of Distribution Operations of a multinational healthcare products manufacturer and marketer. He continued teaching part time until 1999. Mr. Brown is an experienced technical writer and editor. His journalism experience includes several years as a sports writer. He was also a columnist for a