The ABCs of Strategic Communication

Thousands of terms, tips and techniques
  • Also available as: E-Book
  • Published: December 2007
  • Format: Perfect Bound Softcover(B/W)
  • Pages: 716
  • Size: 6x9
  • ISBN: 9781434359834
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 Examples include: 25 words that hurt your

resume; A user-friendly Web site; ABCs of

strategic public relations; CBAs of strategic public

relations; Ad placement matters on the Web;

Assessing your writing; Be a better manager;

Business dining: Dos and don’ts; Convince vs.

persuade; Crafting your resume; Cover letters

that get attention; Fly with less ‘turbulence’;


Getting you out there; iPod® etiquette; Know your


audiences; Know where you are headed!; Looking

for a job; Making your Web site “pop”; Planning

your business trip; Pack without wrinkles; Political

advertising; Resolving client reluctance; Telephone

and cell phone etiquette; That all important thank

you note; The 30-3-30 Principle; The 3-Minute Drill;

The dreaded social kiss; The elevator ‘speech’; The