The Engagement Manifesto

a systemic approach to organisational success

by R Alan Crozier



Book Details

Language : English
Publication Date : 8/1/2011

Format : Softcover
Dimensions : 6x9
Page Count : 128
ISBN : 9781456785734
Format : Hardcover
Dimensions : 6x9
Page Count : 128
ISBN : 9781456785741
Format : E-Book
Dimensions : N/A
Page Count : 128
ISBN : 9781456785758

About the Book

"Alan Crozier has written an outstanding book on employee engagement in his 'manifesto.' What makes it so good is his mix of leadership theory and personal practice distilled from years of client experience. "The Engagement Manifesto" is the best book I've seen on this vital subject. Buy it and apply its wisdom. Roger D’Aprix, Managing Director, D’Aprix & Co LLC, Author of “The Credible Company” “This is a very authoritative book. Anyone – particularly CEOs, HR professionals, brand marketing specialists, communications experts – serious about living the assertion that people are the definitive source of business success will find this book an invaluable source. Alan cuts through the hype, buzzwords and common misconceptions surrounding engagement. In doing so, he challenges the reader to make an honest re-assessment of their own understanding. He offers clear, practical advice about the what and the how if engagement is to have meaningful and lasting impact, and not go the way of so many other well intentioned business initiatives.” Jim Kennedy, Global VP Human Resources, Coopervision “This book is 24 carat gold. It is the one-minute-manager of engagement. I read it three times and learned something new each time.” Andrew Cooksey, Chief Executive, Jaggard Mackenzie “Well structured, joined-up thinking for business leaders highlighting the importance of the many facets of employee engagement - an ongoing journey not a destination.” David Cheyne, Chairman, Criticaleye.

About the Author

Alan Crozier is a founding director of The Ghost Partnership and has been managing director of Q4 consulting limited since 2002. He has worked in consulting for over 20 years, and spent 13 of those years in senior positions at Mercer and Watson Wyatt. Alan has served on the Steering Board of the Corporate Identity Group, the Professional Advisory Board of the MSc in Corporate Communication Management at Salford University, and on the accreditation council for the International Association of Business Communicators (IABC). He is currently working with the UK Government's Task Force on Employee Engagement. Alan is a Fellow of the Chartered Management Institute and an Accredited Business Communicator (the professional accreditation of IABC). Alan has written for professional journals and talked at conferences in Europe and North America. His seminal paper on Employer Branding, “Total Employment Relationship Management” was published by Fairleigh Dickinson University in 1998. He is a contributing author to The IABC Handbook of Organisational Communication, published by Jossey Bass, 2006, and Integrating HR and Marketing Strategies, published by ICFAI University, July 2006.