Lights! Camera! Action! The Power of PR

The Plastic and Cosmetic Surgeon’s Guide to Obtaining Priceless TV, Magazine, and Other Media Exposure

by Angela O'Mara



Book Details

Language : English
Publication Date : 4/27/2010

Format : Softcover
Dimensions : 5x8
Page Count : 120
ISBN : 9781452011554
Format : E-Book
Dimensions : E-Book
Page Count : 120
ISBN : 9781452018652

About the Book

If you are a plastic or cosmetic surgeon and are tired of seeing doctors less qualified than you in the media, or are looking to expand your business, then this book is for you! It will guide you through the media maze and teach you how to position your practice and prepare yourself for media attention. Since the recent economic downfall, PR is the most sought after and cost effective way to promote a medical practice. This book will teach you how you can use this elusive and powerful marketing tool, giving you an added advantage over the competition. In this book Angela O’Mara shares her best advice from 22+ years of experience in the world of cosmetic surgery PR.

About the Author

Thirty years ago, Angela O’Mara came to the United States with the dream of creating an extraordinary life. What began as a casual interest in understanding how people “get on TV,” Angela has taken public relations, also known as PR, beyond simply spinning a story. Since 1988, Angela’s company, The Professional Image, Inc., a medical-specialty public relations agency, has created and maintained a stellar repuation, and has promoted the world of plastic and cosmetic surgery to the media.


She has succesfully placed clients on ABC, CBS, NBC, CNN, MSNBC, E! Entertainment TV, Extra, Entertainment Tonight, The Insider, The View, Good Morning America, The Today Show, CBS Early Show, The Oprah Winfrey Show, Telemundo, Univision and the BBC, to name a few. Angela has also been equally successful showcasing clients in magazines and newspapers around the world. As a frequent lecturer, Angela also specializes in strategic marketing and PR campaigns and offers private media training and on-camera interviewing skills. She authored this book to help plastic and cosmetic surgeons achieve successful PR on their own.