The choice of a mark to represent a business
commercially and also to distinguish a product or service from another is
crucial not only from a marketing and sales point of view but also to the
registrability value of the mark. If a trademark application filed by an
applicant with the U.S. PTO does not meet the criteria of registrability, the
application will be rejected and the mark will be refused registration.
Therefore, several factors must be considered when choosing the trademark. One
must not only study whether the mark is identifiable and distinguishable for
the product or service but also whether the chosen mark is suitable for
registration with the U.S. PTO.
Trademarks - A Guide to Filing and Prosecuting a Mark is an easy to
understand and practical book on the trademark application filing procedure.
The guide provides the reader with concise information for conducting a
trademark search, filing a trademark application, responding to an office
action and opposing a trademark filing or registration. The book includes
actual responses filed in response to office actions where the marks were
finally allowed by the U.S. PTO trademark examiners, sample specimens filed
with the U.S. PTO, and a sample response to a notice of opposition. This book
is a must read for individuals and entrepreneurs who wish to file their own
About the Author
Of Counsel, Lipton, Weinberger & Husick is a US Trademark
and Patent Attorney engaged in providing intellectual property services. He has
a Certificate in General Education from Cambridge University, a B.S. in
Chemical Engineering from IIT, a M.S. in Chemical Engineering from the
University Of Denver, and a J.D. from The John Marshall School Of Law, Chicago.
Ash is admitted to practice in South Carolina and before the United States
Patent and Trademark Office.
is an IP attorney and registered advocate at the Karnataka (India)
Bar Association. She assists individuals and companies in filing theirpatents and trademarks with the IPO and
Indian Trademark Registry. Lynn has a B.A LLB degree from Bangalore University
and a Masters degree in International Business Law from La Trobe University,
Australia. She is admitted to practice before the Karnataka Bar and before the
Trademarks Registry of India.