Danila Sigal, born in Caracas, Venezuela, the youngest of four sisters, has a mixed background. Her mother Italian and her father Yugoslavian and a holocaust survivor from World War II, taught her the importance of treasuring a united family, and showed her how religions can converge together with love and common values. She speaks several languages confirming her passion for communication, and her interest and respect for different cultures and idiosyncrasies. She studied her elementary, high school and university in her home country (Venezuela), earning a degree in Business Administration, with a major in Management, and later completed a post-graduate degree in Marketing. She was granted in her high school years several awards for outstanding writing skills and mathematic abilities; skills she has applied in her long tenure of 20+ years as a business executive in a renowned multinational corporation, as well as in her daily life.
Among her key accomplishments during her corporate journey, we could mention her leadership of the consumer & market knowledge function for Latin America for almost six years, where she played an important role in the establishment, design and execution of the Region’s 3-year vision, in which she co-owned the two strategic pillars of low income consumer understanding at the center of all decisions; as well as superior branding based on category drivers and brand fundamentals. Once transferred to the US, she played a similar role, but now with global scope, enhancing the consumer & shopper understanding for one of the Company’s billion dollar brands. She is considered a charismatic and inspirational leader, capable of delivering results via energized and motivated organizations, always balancing in-depth business knowledge with a caring human touch, and humility, traits that every leader should preserve.
Writer of the book My Four Seasons – Having and Illness Does Not Mean You Are Ill, available in both English and Spanish; has also expanded her horizons empirically towards becoming a sensitive singer and song writer, using music as yet another vehicle to express her learning and experiences as she battles cancer. With a first diagnosis in 2002, has walked an incredible ordeal of years with metastatic recurrences, surgeries, radiation, and chemotherapy; and yet today, still in the battle, stands up firm with a contagious positive attitude, to help all those who just now begin their own journey with this terrible illness.