The Barrows Popularity Factor

by Robert M. Barrows



Book Details

Language : English
Publication Date : 5/31/2001

Format : E-Book
Dimensions : E-Book
Page Count : 18
ISBN : 9780759613218

About the Book

The Barrows Popularity Factor explains how businesses of all kinds can now measure the effectiveness of their advertising with an easy-to-use mathematical formula called “The Barrows Popularity Factor.”

The formula actually lets you quantify the relationship between your advertising and sales. Advertisers can use it to test and compare advertising copy and media, better, faster and less expensively than any other method.

It can give you more of the information you need to help you fine-tune your marketing to help you increase your sales, increase your profits and decrease your risk! You can read the whole booklet in about an hour, and all the math can be done in moments, by one person with just a simple calculator. Anyone who spends any money on any advertising anywhere should read this booklet immediately.

About the Author

Robert Barrows is the President of R.M. Barrows, Inc. Advertising and Public Relations in Burlingame, California. The company was established in 1980. Prior to that Barrows was a Vice-President of another ad agency, and prior to that, he sold advertising time for CBS radio and worked in Hollywood for a variety of entertainment companies. His first job in “show business” was as a production assistant on “The Steve Allen Show” in 1971.

He is a graduate of Northwestern University’s School of Speech (June 1971) with a major in Radio, TV and Film.

Over the years he has hosted his own radio talk show, produced hip-hop songs and his hobbies include sculpture and white water rafting.