Think Like a Patron
(without losing your mind)
by
Book Details
About the Book
If you’ve ever found yourself wondering what your school district patrons are really thinking—and why—then Think Like a Patron (Without Losing Your Mind) is for you. Based on 20 years of research data, this book explains what your patrons really care (and want to know more) about, what they’re somewhat interested in, and what makes their eyes glaze over. Filled with real-life examples and specific recommendations you can put to use right away, it’s the workbook for modern school district administrators who want to Think Like a Patron (without losing their minds).
About the Author
Ken DeSieghardt is the CEO and partner of Patron Insight, Inc. (www.patroninsight.com) a company that has been helping school districts large, small and in between better understand what their patrons care about since 1992. A graduate of the University of Kansas who received his research training from The Burke Institute, Ken is a frequent regional and national speaker on topics related to building district/patron relationships. He writes a well-respected blog on school communications topics, and is a co-founder of the Americans for Public Education, a not-for-profit organization that seeks to champion all that is right about public schools. Ken, his wife, Sara Beals (a CPA), and their two children live in Stilwell, Kansas, where Ken enjoys reading, writing, and playing the occasional round of very average golf.