North of Mulholland

About the Book

NORTH OF MULHOLLAND is a distillation of experiences, opinions, and stories springing from Southern California’s San Fernando Valley, but expanding into a world view of where we have been, where we are, and where we may be headed.

Mr. Cooper’s wide-ranging travels; his fascination with Churchill, antique typewriters, and books; and his critical eye for our surroundings, have spawned more than fifty fascinating essays for the San Fernando Valley Business Journal.

He takes on everything from strip malls to Countrywide Home Loans; from the Los Angeles Times to technology; and from Los Angeles’ City Council to Nebraska’s legislature. He ruminates on fire and water; long-gone businesses; living up the street from Michael Jackson’s family compound; and the elephant at the Los Angeles Zoo.

For those who live or work in the San Fernando Valley, this is a book for you. For those don’t live in the San Fernando Valley, this is also a book for you

About the Author

Martin Cooper’s varied career has included: Advertising and Promotion Manager for Disneyland; overseeing public relations for the Academy Awards; supervising marketing for the Universal Studios Tour; public relations for the Tournament of Roses Parade and Rose Bowl Football Game; and producing the Playboy Jazz Festival as Playboy Enterprises’ Senior Vice President-Marketing and Communications.

His marketing and public relations firm has represented more than 200 clients over the past 28 years, almost half of them San Fernando Valley based.

Mr. Cooper has authored a book on the Academy Awards; chapters in several books on marketing and management; and more than 50 articles for various publications.

He is President of Los Angeles’ Quality and Productivity Commission; an officer or board member of numerous business, civic, and philanthropic organizations; and a member of the Academy of Motion Picture Arts and Sciences.

Mr. Cooper teaches at UCLA, his alma mater. While there he was editor of the Daily Bruin. He has also studied at both Oxford and Cambridge Universities in the U.K.