Case Study: Bernice & Andy Tate


 

Transcript:

ANDY:  I’m Andy Tate.

BERNICE:  And, I’m Bernice Tate.

ANDY: We’re from Bluffton, South Carolina; and we have created a project called Story Books for Kids, which is the umbrella under which we bring all of our books.

BERNICE: Well, we have the Worm List, which deals with diversity basically; and we have What the Elephant Forgot, and that’s about bullying; and then we have How the Dalmatian Got It’s Spots, which deals with consequences like if you play with matches you will burn yourself.  We’re going to change up a little bit with Fun Spell, it’s going to be a little bit about magic.

ANDY: We never published before.  We are a retired couple, of course, but we started 18 months ago with no experience.  And, we do believe four books, we’re all over the web, we’re on the cover of two magazines; and how many newspaper articles?

BERNICE: Several.

ANDY: The Indiana Press, Business Press, picked us up.

BERNICE: Yes.  The Press has been very good.

ANDY: They’ve been very generous.  And our local regional magazine down in Hilton Heads, South Carolina, put us on the cover of two magazines during the same month.  So, you can go to the AuthorHouse website and they will tell you everything you need to know, and a whole bunch of stuff you didn’t know you needed to know, that’s what we found out.

BERNICE: Even I can get through it, and I’m not so computer savvy.

ANDY: Right.  We learned a lot about business.  And, it’s a funny thing that happened to us, we’re not really experts in multiculturalism, or diversity, or anything like that, but we’re getting calls from schools, universities and we’re doing all of these little book fairs and panel discussions, and things like that.  We’re doing television and radio in Atlanta and places, like we’re experts.  And we say we’re not experts-

BERNICE: Yes-

ANDY: And they say come on anyway and talk about what you do.  We do crazy things like when we promote our books.  For example, we had a project in our neighborhood, when the credit card companies send you all of those envelopes, the return envelopes, we would stuff the return envelopes with all of our brochures and cards and send it back to the credit card people.

BERNICE: It’s sort of a marketing strategy.

ANDY: It’s part of our marketing strategy.  And, we actually got two sales from some mailroom clerks at some credit card company in Utah, or something.  It was very interesting.  And, we do things like we leave our brochures in the back of the airline pockets on the books when we travel.

BERNICE: We did that today actually.

ANDY: We did that today flying in and out.  We always do that.  We have brochures.  We’re always doing stuff like that.

 

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