Increase your book’s visibility and value in front of thousands of industry decision makers through print advertisements and the Emergent Voices microsite. With the Retail Market Gateway package, you will reach a mass audience through various marketing outlets of Baker & Taylor and ForeWord magazine, some of the most respected and notable companies in the book industry. The subscribed recipients of these materials and microsite visitors are searching for reliable information on the next book to read, title to review or book to stock.
Retail Market Gateway includes:
- Forecast Catalog Onsert — Baker & Taylor’s most extensive publication, Forecast, is a monthly magazine promoting new and forthcoming books. Your title information will be featured on a full-color page of the onsert (a separate catalog-style ad mailed with Forecast Magazine) along with a select group of Author Solutions (AuthorHouse's parent company) authors. By being included in this publication, your book will be prominently placed in front of more than 50,000 subscribers, including retailers, librarians and book-buying decision makers.
- Emergent Voices Microsite — A trusted source for thousands of book-buying decision makers to discover new titles, Baker & Taylor has created the Emergent Voices microsite where your book will be available for purchase for three months. Plus, your title will be displayed on the front page of the microsite as one of 16 authors featured for two weeks. Baker & Taylor will also send out an e-mail to their database of retail, library and education subscribers.
- ForeWord Magazine Ad — You can reach a premium blend of more than 22,000 librarians and chain store booksellers with a co-op advertisement in this high-profile publication. ForeWord is the only magazine showcasing information exclusively from the explosive independent publishing market.
Click on the following samples to see a closer view:
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Sample of Forecast catalog onesert
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Emergent Voices microsite screenshot
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Sample of ForeWord magazine ad
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What You Need to Know
Marketing your book is essential for its overall success. To learn more or to order this service, please call 888.519.5121. We'll guide you through the process, or you can purchase this service online.
FAQ: What Is a “Microsite”?
A microsite is an Internet Web design term referring to an individual Web page or cluster of pages functioning as an auxiliary supplement to a primary website, in this case Baker & Taylor’s home website.