AuthorHouse and Baker & Taylor have teamed up to offer our authors a collection of elite marketing services that puts your book in front of thousands of library book industry decision makers. Through the Library Market Fundamental package, you can take advantage of AuthorHouse’s relationship with Baker and Taylor, the world’s largest distributor of physical and digital books and entertainment products.
If you want to enhance your strategy to market your book to the library industry, then this service will be a great addition to your marketing mix. This is your opportunity to reach key individuals who are searching for reliable information for the next book to read, review or stock.
Library Market Fundamental includes:
- Forecast Catalog Onsert — Baker & Taylor’s most extensive publication, Forecast, is a monthly magazine promoting new and forthcoming books. Your title information will be featured on a full-color page of the onsert (a separate catalog-style ad mailed with Forecast Magazine) along with a select group of Author Solutions (AuthorHouse's parent company) authors prominently placed in front of more than 50,000 subscribers, including retailers, librarians and book-buying decision makers.
- Emergent Voices Microsite — A trusted source for thousands of book-buying decision makers to discover new titles, Baker & Taylor has created the Emergent Voices microsite where your book will be available for purchase for three months. Plus, your title will be displayed on the front page of the microsite as one of 16 authors featured for two weeks. Baker & Taylor will also send out an e-mail to their database of retail, library and education subscribers.
Click on the following samples to see a closer view:
Forecast Catalog Onsert sample
Emergent Voices microsite screenshot
What You Need to Know
To learn more about how the Library Market Fundamental package can help build the foundation for your library marketing campaign, please contact us at 888.519.5121 or purchase this service online.
FAQ: What Is a “Microsite”?
A microsite is an Internet Web design term referring to an individual Web page or cluster of pages functioning as an auxiliary supplement to a primary website, in this case Baker & Taylor’s home website.