In addition to social media, online radio interview and press release, this campaign includes a professional and personalized Author Video. An Author Video allows you to present yourself to potential readers in a creative way. Because it can deliver your message in a way that words alone cannot, a video is a valuable addition to blogs, social media pages, press releases and more.

What You Get:

  • A six-week campaign with a Personal Publicist, who will approach media outlets in order to get them to feature your book
  • Production of a 60- to 90-second custom-made Author Video
  • Distribution of your custom, creative Author Video to popular sites such as YouTube, Yahoo!, BookTube and blip.tv
  • Professionally written press release, Web optimized with video included, sent to at least 2,500 targeted media outlets; recipients could include magazines, newspapers, online publications, and radio and TV programs
  • Creation of author’s blog to serve as hub for interaction with social media sites Twitter, Facebook and more; blog maintained by Personal Publicist during six-week campaign (read more about the benefits of social media below)
  • Recording of a professional 10- to 15-minute online radio interview, syndication to popular download sites such as iTunes; finished copy provided to you for use in future promotions.

See sample Author Video here.

Find more information and samples of social media here.

Listen to a sample AuthorTalk interview here.

 

What You Need to Know

Gaining media attention is an essential part of any successful book marketing campaign, and the Video Newsmaker Publicity Campaign is a great way to promote your book on multiple fronts. The investment for this service is $11,499. To learn more or to order this service, contact your marketing consultant at 888-519-5121.

More on Social Media…

Developing a social media network is critical to establishing an ongoing method for communicating with your target audience. The AuthorHouse marketing team takes a “Do, Coach, Guide” approach: we establish your social media platform across the top social media sites, then we help you develop and hone your social media presence over time.

Additionally, we reach out to the existing online community of your target audience by identifying and actively engaging in industry-specific forums related to your book subject matter. We introduce your message in a consistent, format-appropriate manner with an ultimate goal of leading this audience back to your website and social media platforms.

Benefits of establishing an online presence:

  • People will be able to easily find your sites when they search for you, your book or your book’s topic, since content on most of your sites can be indexed by search engines like Google and Yahoo!.
  • Increases your chances for “viral” impact by establishing your brand online, meaning readers can easily find and share information about your book.
  • Expands your reach through the integration of multiple sites to a new group of potential customers which could translate into more book sales.