Command attention on multiple fronts when you choose the Online Newsmaker Publicity Campaign. Combine the professional know-how of your Personal Publicist with the anywhere, anytime capabilities of social media. By integrating your press release and online radio interview with your social media accounts, you have the opportunity to connect instantly with potential readers and increase your visibility.
What You Get:
- A six-week campaign with a Personal Publicist, who will approach media outlets in order to get them to feature your book; Publicist will also maintain blog for duration of six-week campaign
- Social Media Marketing Setup, which includes creation of your blog to serve as the hub for interaction with profiles that will be established for you on sites such as Twitter, Facebook, Shelfari and more (read more about the benefits of social media below)
- Professionally written press release, optimized for the Web and sent to a minimum of 1,500 targeted media outlets; recipients could include magazines, newspapers, online publications, and radio and TV programs
- Recording of a professional 10- to 15-minute radio interview, syndication to popular download sites such as iTunes; finished copy provided to you for use in future promotions.
Find more information and samples of social media here.
Listen to sample AuthorTalk interviews here.
What You Need to Know
Informing and interacting are two of the key elements of any successful book marketing plan, and the Online Newsmaker Publicity Campaign is a multi-faceted service that can help you do both of those things. The investment for this service is $7,999. To learn more or to order this service, contact your marketing consultant at 888-519-5121.
More on Social Media…
Developing a social media network is critical to establishing an ongoing method for communicating with your target audience. The AuthorHouse marketing team takes a “Do, Coach, Guide” approach: we establish your social media platform across the top social media sites, then we help you develop and hone your social media presence over time.
Additionally, we reach out to the existing online community of your target audience by identifying and actively engaging in industry-specific forums related to your book subject matter. We introduce your message in a consistent, format-appropriate manner with an ultimate goal of leading this audience back to your website and social media platforms.
Benefits of establishing an online presence:
- People will be able to easily find your sites when they search for you, your book or your book’s topic, since content on most of your sites can be indexed by search engines like Google and Yahoo!.
- Increases your chances for “viral” impact by establishing your brand online, meaning readers can easily find and share information about your book.
- Expands your reach through the integration of multiple sites to a new group of potential customers which could translate into more book sales.