Radio-TV Advertising Program - 3 Issues

$2,175.00

Authors: Publicize Your Book with the RTIR Advertising Program

Getting publicity on radio and television is one of the best ways to increase your nonfiction book's exposure by establishing yourself as an expert—but how do you effectively reach the people who decide what goes on the air? AuthorHouse is now pleased to offer an effective way for authors of nonfiction titles to reach producers, hosts, and program directors at radio and television stations throughout the United States and Canada: the RTIR Advertising Program.

Radio-TV Interview Report (RTIR) is a publication that is widely used by members of the media to discover intriguing guests and topics to spotlight on television and radio programs. Published semi-monthly, RTIR contains paid advertisements each month from 100 to 150 authors and other spokespeople who are available for live and in-studio interviews. Each advertisement contains possible topics for discussion, including authors' areas of expertise, as well as authors' contact information for the purposes of arranging interviews. View a sample issue of RTIR >

“The RTIR ad was effective beyond my expectations. Over the course my two week ad run, I received seven radio interview requests, and one radio industry entrepreneur offered me my own Internet-radio show. I have already signed up for another 10 week run of my ad.”
-Mike Seid, Author of Chuckin' Chuck: The Astonishing Tale of Charles Manson Pitching in the Major Leagues

To take advantage of this service, simply download and complete the RTIR Author Questionnaire and e-mail it to promotions@authorhouse.com. We'll forward your completed questionnaire, a copy of your book and your author photo (if applicable) to RTIR. The magazine's professional copywriters will then use these materials to develop your ad's content—at no additional cost to you. Once the ad is written, AuthorHouse will e-mail a copy for your review and approval; you may request any necessary changes before the ad goes to press.

To obtain the optimal results with the RTIR Advertising Program we strongly recommend running an ad at least twice (once a month for consecutive months). Repetition is key to successful advertising. Plus, topics considered newsworthy can change very quickly, potentially making your ad more interesting to the media in subsequent issues.

Here's how the process works:

After adding the service to your cart and completing payment, you will be contacted our Author Media Specialist and asked to complete an Author Questionnaire. (If you have any trouble, need to pay by check, or wish to order by phone, please call 1-800-288-4677 and ask to speak to a Marketing Consultant)

AuthorHouse will forward your completed questionnaire to RTIR, along with a copy of your book and your author photo, if we have one on file. If you'd prefer to use a different photo than the one you sent AuthorHouse during the production phase of your book, please e-mail your high-resolution image (no less than 300 dpi) to promotions@authorhouse.com.

An RTIR Copywriter will e-mail you an initial proof of your ad so that you can review it and request necessary changes. If you do need to request revisions, you'll be given a final opportunity to approve your revised ad. 

What You Need to Know

RTIR will run your ad in the issues you've specified.

To advertise in a particular issue, return your advertising contract and RTIR Author Questionnaire to promotions@authorhouse.com no later than the deadline specified below.

RTIR Deadlines:

Marketing your book is essential for its overall success. The cost for this service is $2,175.00. To learn more or to order this service, please call 888.519.5121. We'll guide you through the process.

*This service works best for authors of nonfiction titles that fit into the current news cycle and authors who are experts in their chosen fields. Fiction titles, poetry, and children's books are not suited for RTIR.