Mustard Doesn’t Go on Corn!
How Respect, Openness, and a Simple Process for Innovation Can Lead to Great Ideas
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Mustard Doesn't Go On Corn! - how respect, openness, and a simple process for innovation can lead to great ideas was written by the President of The Innovation Company, Rich Trombetta. The book provides an entertaining, fun, straight forward, and practical approach to innovation. Using stories, examples, and evidence from research projects the reader will easily be able to quickly embed the concepts in the book into his or her team or entire organization. The result will be that EVERY employee will be constantly sharing and implementing new ideas. By creating what the author, Richard Trombetta, calls a POP! Culture and by following a process called NEWIDEA!, companies will become truly innovative and greatly improve their bottom line. The book shows how everyone is creative and that innovation is actually quite simple.
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About the Book
Do you feel your company is reaching its true potential in terms of innovation and the implementation of new ideas? Do you ever feel frustrated because people focus on ‘all the reasons ideas won’t work’ without even understanding the ideas fully? Do you feel everyone in your organization is always open to new ideas? Have you tried various innovation ‘initiatives’ that have not produced much more than fancy charts and graphs? Do you have a process that promotes innovation-not just an innovation slogan or banner on the wall? Do you want your company to experience an ‘idea explosion?’ Did you know that EVERYONE is creative? Using scientific research, Mustard Doesn’t Go on Corn! shows how to get EVERYONE in your company sharing and implementing new ideas. Using examples, stories, and tangible and practical action items, this book provides a simple road map for innovation.
About the Author
Richard Trombetta is a 25 year veteran of corporate America working in such companies as GE, Fidelity Investments, and Thompson Financial. He also holds a degree in Electrical Engineering from the University of Massachusetts at Amhrest and a masters degree from Columbia University. Rich is the President and Founder of The Innovation Company, LLC in Acton, Massachusetts. He works with companies that want to UNLEASH the ideas of EVERYONE. His Clients include Nielsen, CARQUEST, BiogenIdec. GE, and Monster.com Rich is involved with several not for profit organizations and he and his family work each year to purchase thousands of backpacks for children living in homeless shelters.