A Hotelier’s Mind
Setting Strategy for the Future
by
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This book is written to challenge current hotel operations, to stay away from the danger of price wars, leaving space for respect, culture, pride and a sexy business. The reason for writing the book is first hand experience of some amazing clichés that this industry and certainly other industries are challenged with as well. Also I would like to protect and educate those who have a heart in their hotel, whether they own it, run it or work in it. With the book I want to create a culture that is open, for questions, for displaying pains, efficiencies, combined with all the fun that hotels have to offer, the amazing guests. After all the people, they are the reason we are in the industry after all. The book includes some published articles presenting concepts that have made, or will make a change to hotel operations, and the guest. I would like to describe must of what the team or I have seen, and hope to do that in a relaxed and fun way. Let’s call it a personal delivery to all that good stuff! The amazing part of the hotel experience, whether you are visiting it, serving coffee in the lounge or cleaning the bathroom, it’s all about people. The buzz of walking into a hotel lobby gives energy, it makes you feel like you are away from the ordinary. You are learning something, being educated by languages, cultures without sitting in the school benches. Perhaps housekeeping is for the curious, for those who enjoy routine, and working in reception gives you an 8 hour smile, seeing those faces of guests. Stressful work, sure, strange working hours, everybody wants to check out the same time, the bosses are so picky on the cleanliness, and guests with totally different interests all the time. While friends are sitting with eggnog at the Christmas tree, you are listening to ‘All I want for Christmas is you’ sounding through the lobby for the 11th time that day. When you like hotels, when you love working or staying in them, and you have strategy, and marketing in your blood (and I believe we all do), and want to learn in a fun way, you will enjoy this book.
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About the Book
The book is about creating opportunity by setting a strategy that challenges current hotel operations by systematically going through departments and outlets, using real examples, data from a variety of industries, and input from remarkable colleagues and partners from in and outside the hospitality industry.
About the Author
Jeroen Gulickx is a well-traveled hospitality professional with two business degrees and extensive experience within the hotel-and-spa segment. The main capabilities vary from streamlining cost and operational models to strategy yielding, business development, and marketing and digital marketing. In 2006, he started Mocinno International, a hospitality consulting company that now has offices and representation in seven countries in Europe, USA, Middle East, Asia, and Russia. The team is focused on delivering incremental revenues for hotels and spas and also develops and strategizes hotel suppliers, using mainly the Six Sigma methodology. Mocinno International works with a network of highly experienced, energetic, and innovative people based in key locations. The team also leads client or Mocinno-originated projects or concepts. Jeroen shares his over twenty years of industry knowledge through his blog, or other social media, and speaks in travel, marketing, innovation, or strategy related forums.