The Guru of Marketing
A Handbook Simplifying Marketing in the 21st Century.
by
Book Cover & Preview Text
Formats
Softcover
$13.66
E-Book
$4.99
Softcover
$13.66
Book Details
Language :
English
Publication Date :
1/17/2013
Format :
Softcover
Dimensions :
5x8
Page Count :
90
ISBN :
9781481781060
Format :
E-Book
Dimensions :
N/A
Page Count :
90
ISBN :
9781481781077
About the Book
This is a book simplifying market. In a world of standardized products, differentiation is on the basis of your service. This book targets to rethink customer service from a customer perspective.
About the Author
Jay Nayar has been teaching marketing for MBA student for over a decade. He has a PhD in economics. He feels that four factors move markets: fundamental or the economics of it, the environmental factors, the seasonality and technical factor, and finally the sentiments of the market. He believes marketing has to be simplified for beginners to start off.