In Your Car: Road Trip through the American Automobile

  • Published: April 2010
  • Format: Perfect Bound Softcover(Color)
  • Pages: 96
  • Size: 8.5x8.5
  • ISBN: 9781452015989

"Wearing latex gloves, Kelley Styring

picks through the interior of a Chevrolet

Malibu like a CSI technician searching

for clues...

Consumer strategist, savvy researcher and

fearless innovator Kelley Styring has stalked

shoppers in grocery stores, watched people

shower, peeked inside purses and

questioned gum chewers via Twitter, all in

the name of science. Her passion: to learn

new information about consumers, uncover

exciting product opportunities and inspire

innovation. Now, the author of In Your

Purse: Archaeology of the American

Handbag has packed up the family in a shiny

Honda Pilot and headed for the open road,

determined to find out what’s In Your Car!

...as any marketer will tell you, you are

what you drive, and the stuff you take with

you on the journey can reveal even more.”

Chris Woodyard, “Is There Junk In Your Trunk Right

Now?” USA Today, July 2, 2008

"With In Your Car, Styring delivers

an object lesson in how to make

research fun and make it work at the

same time: push yourself to use the

simple questions to get past the obvious

answers and learn some really big things.”

Joel Benenson, lead pollster to President Obama,

president and co-founder of Benenson Strategy Group

"Think you know cars? Buckle up!

Styring drives you through the wide

open spaces and little known outposts

of the great American automobile.

This gifted cultural archeologist inspires

new marketing-to-driver-and-passenger

ideas you won’t leave in the glove box. I

loved this ride!”

Nan McCann, co-founder, M2W®…

The Marketing to Women Conference

"Styring reminds us once again that

the best research and road trips both

offer adventure, excitement and danger

around every curve. Hit the road with In

Your Car and rev up your business!

Marti Barletta, author of Marketing to Women and

PrimeTime Women, and CEO of The TrendSight Group

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Perfect Bound Softcover(Color)
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