"Wearing latex gloves, Kelley Styring
picks through the interior of a Chevrolet
Malibu like a CSI technician searching
for clues...
Consumer strategist, savvy researcher and
fearless innovator Kelley Styring has stalked
shoppers in grocery stores, watched people
shower, peeked inside purses and
questioned gum chewers via Twitter, all in
the name of science. Her passion: to learn
new information about consumers, uncover
exciting product opportunities and inspire
innovation. Now, the author of In Your
Purse: Archaeology of the American
Handbag has packed up the family in a shiny
Honda Pilot and headed for the open road,
determined to find out what’s In Your Car!
...as any marketer will tell you, you are
what you drive, and the stuff you take with
you on the journey can reveal even more.”
Chris Woodyard, “Is There Junk In Your Trunk Right
Now?” USA Today, July 2, 2008
"With In Your Car, Styring delivers
an object lesson in how to make
research fun and make it work at the
same time: push yourself to use the
simple questions to get past the obvious
answers and learn some really big things.”
Joel Benenson, lead pollster to President Obama,
president and co-founder of Benenson Strategy Group
"Think you know cars? Buckle up!
Styring drives you through the wide
open spaces and little known outposts
of the great American automobile.
This gifted cultural archeologist inspires
new marketing-to-driver-and-passenger
ideas you won’t leave in the glove box. I
loved this ride!”
Nan McCann, co-founder, M2W®…
The Marketing to Women Conference
"Styring reminds us once again that
the best research and road trips both
offer adventure, excitement and danger
around every curve. Hit the road with In
Your Car and rev up your business!
Marti Barletta, author of Marketing to Women and
PrimeTime Women, and CEO of The TrendSight Group