Roland Hopkins
Hundreds of sales books have been written, some reaching the top of
the Best Seller list. Why possibly is there room for one more? Because this
one is the same, but different, and easier to digest for not only
salespeople, but everyone else - including you.
Our lives revolve around our ability to sell our ideas, and it all
begins the moment we are born when we learn to whine for milk or a diaper
change. Those whines worked. Remember?
I could be wrong, but in my opinion the greatest sales book ever
published is the Bible. Strip away all the religious connotation and you
are left with things like SEW AND REAP, SEEK AND FIND, KNOCK AND THE DOOR
SHAll BE OPENED UNTO YOU. And the most important sales tool of all: TREAT
YOUR NEIGHBOR AS YOU WOULD LIKE YOUR NEIGHBOR TO TREAT YOU.
Psychologists agree that the biggest problems their patients face is the
anxiety of rejection. Who gets rejected more than a salesperson?
I have spent over 40 years picking successful people's brains, asking
questions, shutting up and listening to answers. The first thing I
learned is that people never learn anything listening to themselves talk.
The second thing? As soon as you think you know all the answers, they change
all the questions.
Once a month I used to read a biography figuring that books are only
written about successful people. Then I read all the success Motivation
books - Carnegie, Tracey, Robbins, Nightingale - and all the way back to
Socrates and Confucius. They all said the same things in different words.
Each had learned from the other.
Then I was challenged. A respected businessman who was a deacon in the
church informed me that no way could anyone succeed in a competitive, cut
throat, capitalistic society following the Golden Rule and accepting the old
New England Yankee handshake. Not only did I prove him wrong, but have now
written a book for your consumption on how it was very easily done.
If it worked for me it can work for you, and I guarantee that no matter
what your goals in business or in pleasure you will reach them with out any
anxiety of rejection by following the easy ABCs to success.
