Ted Lindsay, Jr. with Larry Bush
This great American institution is uncovered. The pyschologies involved with those buying or selling cars.
The mystery is revealed in this fun to read, insightful look
at this frequently feared event. Sellers can learn to escape the negative culture of the auto industry and become incredibly successful in the car business.
Buyers will become empowered and truly know how to buy a vehicle at a great price. How about that. The fear of the buying is process is gone.
TED LINDSAY
Ted Lindsay is a father, husband and coach, growing up in Fort Lauderdale, FL. Upon graduating from the University of Kentucky, where he played on the Wildcat Men’s Golf Team, he entered the automobile industry in 1972 at the age of twenty-two. He has held almost every conceivable position in the automobile sales industry on both the factory side as well as the retail dealership side.
His first book is "Insider Trading" and it will give you the insight you always wanted – whether you are buying a car, or selling one. Read and enjoy.
LARRY BUSH
Larry is a graduate of Galesburg (IL) High School (for those of you who are interested) and Southern Illinois University at Carbondale (for those of you who want to nominate me to the Hall of Fame). He has always wanted to publish a book, but never did anything book-worthy. Along came Ted and, suddenly, his name is on the cover. He's for hire, too.
IT’S NOT ME, IT’S THE INDUSTRY
The car industry appears sometimes to be based on deception – outright lying. The focus has always been on the "tricks of the trade" while little focus is on the trade itself.
The trade is serving other people and helping them get what they want. It has been like that since Henry Ford rolled the first car off the line. In the Old West, the horse trader was the most crooked person in town, and the car salesman eventually took his place. Car salesmen have turned back odometers, lied about accidents, flooded cars and anything else it would take to make a deal work. You know, advertising one thing then selling you another.
The sale usually focuses on tricking people and making sure they don’t know about it. Just make sure the buyer feels good about the sale while driving up the price.
I’ve worked with so many of those people. I call them vultures.
