Matthew M. Radmanesh, Ph.D.
Everyone, in today's society, is struggling with this mysterious thing called the business world and strives toward a higher understanding of its inner workings, and yet most books present the basic concepts with so much complexity and filled with so many arbitrary factors that the general public has given up on the subject and perforce has decided to retire to the sideline to be a spectator. In other words, his hope has been dashed aside and his dream of a higher understanding has not been fulfilled in any of the books.
The present work is the culmination of many years of study, observation, and pondering on the dilemmas and enigmas of the business world.
Within the confines of this book, one is given a chance to take an in-depth look and inspect first-hand, the code ombination of what makes a successful business. The basics are laid in simple terms and clear explanations express the powerful principles lucidly and dynamically, providing an unforgettable impression in the reader's mind.
By avoiding undue complexities, the reader will achieve simplicity of thought and will be actually traveling in the direction of “the actual why” and thus be able to understand how to set up and manage any business.
It is an interestingly uncommon book written primarily for the technical as well as the non-technical man. It is intended to serve several classes of our society
a) The office workers and managers,
b) The Business minded individuals,
c) The business owners,
d) The professional managaers.
This book will surely serve also an important class of our society—the technical inventors who is looking for inspirations and new ideas to imbue him with enough understanding to finalize and materialize his thoughts into reality.
The broad importance of this work could be summed up as laying the foundation for the business world on a scientific basis where arbitrary factors are removed and technical superiority is substituted. This is a totally new approach to understanding our business world through the use of newly discovered fundamentals (missing in all business books), which add a tremendous amount of simplicity and clarity to our complex business world. This is a new approach unmatched in any extant text today. The discovery of these fundamentals will create a huge impact on our business world and will truly make our business arena revitalized with renewed interests in understanding its principles in a unit of time. This work has created a “unified theory “about the two distinct concepts: personal life and business world.
Finally, this work paves the way for the scientist as well as the non-technical individual to formulate and develop a business plan that will crack open the “business world” and will end up handing the individual the key to his "personal life.”
Matthew M. Radmanesh received his MSEE and Ph.D. degrees from the University of Michigan, Ann Arbor, in Electronics and Electro-Optics Engineering in 1980 and 1984, respectively.
Dr. Radmanesh has worked in academia for GMI Engineering & Management and in industry for Hughes Aircraft Co., Maury Microwave Corp. and Boeing Aircraft Co. He is currently a faculty member in the electrical engineering department at California State University, Northridge, CA.
Dr. Radmanesh is a senior member of IEEE, Eta Kappa Nu and Tau Beta Pi Honors societies and a past president of the SFV chapter of the IEEE Microwave Theory and Technique (MTT) society. His many years of experience in both microwave industry and academia has led to over 40 technical papers and a popular textbook entitled “Radio Frequency and Microwave electronics Illustrated.”
He received the distinguished lecturer award in the 1994 IEEE international Microwave Symposium and has redeived two awards from the IEEE for his contributions to the IEEE-MTT society.
Succeeding in the today’s tumultuous business world and mastering its many mysteries is an important step in one’s survival and continued existence on a physical level on this utterly remarkable planet. It is a daunting task that is on the mind of every human being, man or woman and even children: how to live better, how to get more money, how to get a better job, how to promote the business, how to expand and grow faster, so on and so forth.
In fact it is not just human beings, but all of the earth’s creatures seem to have this same theme in mind from the moment they get up till the time they go to sleep: where to get the next meal, where to sleep, how to stay away from danger and predators, how to feed the young ones, etc.
If we carefully listen in to this constant stream of thought from the top of the food chain to the bottom, we find the main and the essential common denominator that runs through the gamut: How to survive better and prosper in a more pleasant way!
At the hart of the process of survival lies exchange on a microscopic and macroscopic level.
This happens to be the essence of our existence, and takes rank over all other activities. Even those who go on vacation, at first seem to violate this exchange principle, only to find that their eventual intention of coming back from their trip in order to continue on their job and produce more an better. So even this leisurely activity can be broken down into a more meaningful level of activity!
The goal of survival is not new in this day and age and in fact has been be pursued for many generations since the beginning of recorded time on this planet. The main keys to survival have been built into the make-up of our main game called life, long before the appearance of Homo sapiens (Modern Man), as a species on earth, which happened about one hundred thousand years ago.
The discoveries surrounding the “ultimate keys to survival” and its many complexities in their identification and understanding could not have possibly been realized before the last four hundred years, particularly the late 1800s, when the laws of electricity, magnetism and electronic waves were finally formulated and put forth as a unified theory by several prominent scientists.
