Business Boot Camp for Women

Stan Fine PhD

	Format	ISBN	Price
	Paperback (6x9)	9781434361530	$ 20.00

For a long time I have seen the need for a general purpose how to book in the small business marketplace. Historically businesses in the startup mode to medium range do not hire marketing managers. In many cases the owner of the company drives the marketing and sales functions. In most cases many of these businesses “shoot from the hip” with gut instinct.

If you are looking for a novel or a fluid chapter to chapter kind of book this is not it. This is a reference book and attempts to provide answers to your marketing questions, how do I do it? And what do I do next?

During his 40+ year career, Dr. Fine has become an authority and business consultant on sales and marketing business development issues. His entertaining presentations have made him much in demand as a speaker and seminar leader. Dr. Fine has been the Director of Marketing of 3 Fortune 500 Companies

Fine has a PHD in Business Management, teaches at a Midwestern University and has his own TV Talk Show on STL TV Channel 10 St. Louis, MO DR Stan The Business Doctor.

The following is an overview of the contents of the book by Chapter and Section

CHAPTER 1: HOW TO SELL LIKE A PRO AND WIN (This Chapter is devoted to helping you developent strong professional skills)

Good of Engagement Bad Rules of Engagement, Pareto's Principle – The 80-20 Rule, Ways of Finding Prospects -Cold Letter Marketing, Voice Mail Tips - Acquiring Referrals, Cold Calls - Understanding Organizational Needs, Understanding the Decision Maker - Setting Profitable Appointments with the Decision Maker, Making Effective Sales , Presentations - and Effective Oral Presentations, The Sales Call - Proposal Tips, Closing the Sale and Objection Handling Techniques

CHAPTER 2: HOW TO BE A GOOD MANAGER (This chapter is devoted to sharpening you skills as a manager to optimize employee productivity and Time Management)

What is Management? - Being a Good Manager, Five Easy Steps to Motivation - Types of Decision Making , Team Building - Negotiating Skills

CHAPTER 3: HOW TO WRITE A BUSINESS PLAN (Everyone needs a business plan and usually 2, one for the bank and one as a blueprint for yourself. This chapter will help you organize both)

Business Plan Overview and Writing the Executive Summary, The Industry Section, The Market Analysis Section, The Competitive Analysis, The Marketing Plan, The Management Plan, The Operations Plan, The Financial Plan

CHAPTER 4: BEING SUCCESSFUL AT TRADE SHOWS (I have implemented over 100 tradeshows nationwide for may medium to large corporations. Trade Shows succeed or fail depending on how well you plan and implement. This chapter attempts to help you organize a show to achieve a good ROI)

Picking a Trade Show, Trade Show Activity Guide, Trade Show Floor Basics
Lead Management, Trade Show Themes

CHAPTER 5: PRODUCING SUCCESSFUL SEMINARS (This chapter is a guideline on how to development and implement a seminar. My many years with INC Magazine taught me many of the tricks of the trade)