Your Voice in Demand: The AuthorHouse Guide to Marketing and Promoting Your Book

AuthorHouse

Format	ISBN	Price
Electronic Book (E-book Instructions)	9781420880083	$ 3.95
Paperback (5x8)	9781420878974	$ 9.95

In today’s competitive book market, publishing your book is just the beginning. As a newly published author, its time to tell the world about your book, share your creation, and drive sales. If that prospect scares you, don’t let it! You don’t have to be a marketing expert to create, manage, and execute an effective marketing campaign.

Your Voice in Demand: The AuthorHouse Guide to Marketing and Promoting Your Book provides the background and advice you’ll need to effectively support your marketing and sales goals. With this handy reference from the marketing and promotions team at AuthorHouse, you’ll learn how to:

Create a marketing and promotion plan
Use the web as a marketing and sales tool
Employ public relations to generate interest
Set up book signings and author tours
Take advantage of conferences and shows
Apply direct marketing techniques
Leverage advertising as a tool
Establish a retail sales program
Become a guerilla marketer.

AuthorHouse™ exists to help authors achieve success -- by their definition. The company has pioneered and built a new way of publishing that uses diverse distribution channels and encourages all voices in literature to be heard. Since its beginning in 1997, AuthorHouse has successfully served the publishing and promotional needs of thousands of authors who desire to see their voice in print. We’ve taken that knowledge and experience and turned it into this guide that any author can use to launch and sustain an effective marketing and promotions campaign.

Creating a Marketing and Promotion Plan

You’ve worked hard to produce your book, and the next step is to start working on your book’s marketing plan. It is never too early to begin formulating your marketing plan, as many of your marketing efforts will require time to produce results. If your book isn’t finished yet, you may even be able to launch parts of your marketing campaign in the months preceding your book’s actual publication date. The sooner you can get started, the sooner you can have an impact on your book’s sales.

Deciding how to best market and promote your book involves careful planning. No one can control the marketplace, however, and even the most careful planning won’t guarantee specific results. But you can’t hope to maximize your book’s sales through random acts of salesmanship. A carefully structured and detailed plan is your best “boost” toward getting the most sales and the widest distribution of your work.

Determining Your Target Audience

To create a marketing plan that will achieve the best results for the least amount of investment, you must know precisely who your book will appeal to. With that information in mind, you’ll be able to craft a marketing plan that is best able to reach those readers.

Most books appeal to multiple types of readers, but your early marketing efforts should be directed toward the individuals and groups who will be most interested in your book. If your marketing plan is too broad in its early stages, it can lose its focus and become ineffective. By setting up your marketing plan for early success, you can feed even greater success down the road.