Direct Sales

Speaking directly to your audience is a great way to sell books. Check out these helpful articles on direct marketing.

Four Easy Steps to Seduce Your Readers this Valentine’s

Let’s take a moment to consider the impact our Valentine’s gifts will have on our loved ones. Dinner out at your favorite restaurant is great, and so are chocolates and flowers, but what is going to leave the most lasting impression? The written word: a note, a love letter, even a tweet or a text. Or you can buy a book with a story you think will deliver a special message to your loved one.

Here are four seductive steps to make sure your readers use your book as a Valentine’s gift this month.

Five AuthorHouse Year of the Dragon-Inspired Tips for How to Sell Your Book in 2012 

In Western cultures, the mythical dragon is considered a beast, a fearsome, fire-breathing fiend that terrorized lands, accumulating and hoarding mountainous treasure troves. In Chinese culture, however, the dragon is revered as a divine creature, a symbol of good fortune and great power. These are attributes you can adopt in the Year of the Dragon to help you sell more books.

Here are five dragon-inspired bookselling tips to sink your teeth into.

Make the Most of the Year's Biggest Shopping Season 

When temperatures drop, avid readers want to curl up with a good book. Could your book make the perfect gift for them? Use these tips from top-selling AuthorHouse authors to promote your book during the holidays and all year long.

Create Your Book's "Elevator Speech" 

When marketing your book, it's important to be able to summarize your book and highlight why someone should read it in preparation for the day you run into a book buyer, literary agent, librarian or publisher.

Build a Platform: Don't Overlook Direct Sales

Customers won’t come to you; you must go to them.  Authors have to let their readers know about their product before readers will try to purchase it.