Seven of our Most Effective Marketing Columns
In the past few years, Voices in Print has published more than 20 columns with insights on how you can market, promote and sell your books. This month, we take a look back at seven of the most potent columns we’ve published.
- Marketing Tips for Authors
Leon Anderson gets back to the basics with tips for how unknown authors can get their books into the hands of the reading public.
- Tips from a Road Warrior Book Signer
Diane Wolfe has successfully participated in nearly 200 book signings over the past two years. In this column Wolfe covers every aspect of a book signing, from preparation to after the signing.
- Make the Most of Your Public Appearances
Award-winning author and syndicated humor columnist Gordon Kirkland covers a wide range of events to put you in the public eye and sell more books.
- Helpful Hints on Increasing Holiday Sales
The holiday selling season is always the busiest time of the year for booksellers and retailers. With the holiday season right around the corner, this column provides ideas for how to sell more books this year.
- Learn How to Become a Guerilla Marketer
Marketing doesn’t require a seasoned expert and can be sustained with your personal involvement and a little creativity, imagination and energy. This in-depth column covers a long list of ideas for unique marketing opportunities.
- Putting Together a Press or Media Kit
A press kit is an essential tool for contacting the media and garnering coverage of your book. This column covers all of the items you'll want to consider for your press kit.
- The Bookstore Manager's Perspective on Retail Sales
Most authors who want to get their title into a brick-and-mortar store will have to go through a bookstore manager. This column provides an inside perspective from a bookstore manager with more than five years of experience.
