Tips for All Those Struggling Authors Out There

by Leon "Buckshot" Anderson

Although many writers and authors write for a wide variety of reasons, I would guess the simple urge to write, and the enjoyment we receive from doing so is one of the simple motors which drives us to write. I would further guess that deep within each of us is the hope that one of our creations will launch us up the best seller ladder to financial success.

For most beginning or "unknown authors" there is a constant daily struggle to "keep your head above water" financially. It's really difficult to get great numbers of book buyers to pick up and buy a book authored by someone they have never heard of before. But it is possible to keep at least a steady dribble of money headed in your direction using common sense and some Yankee ingenuity.

Here are a few schemes I've used to get my books into the hands of the reading public. Some are commonly used to sell books, others may be new ideas for many writers and authors:

1. Establish a good relationship with all of the librarians in your area. Book signings and "Meet the Author" social hours in the area where you live are sure bets to sell some books and meets folks who just might spread the word that your works are worthy of spending money on.

2. Find out if there are any reading clubs in your area. Contact the president of the organization and arrange to spend an evening with the reading group. This is sure to sell a few copies.

3. Make a trip to all of the local gift shops in your area. No matter how big or small they might be, people shop there and books are often selected as gifts for many occasions. Frequently you may have to leave your product there on consignment, but you will get a check sooner or later.

4. Nearly every community has a flea market during tourist season. If such a thing exists in your area it is certainly worth your while to rent a spot and set up shop selling your works. I've often taken in over 300 dollars in a few hours at the local flea markets. Make sure you have a business card to hand out to those who buy a book and even those who seem interested, but aren't in the mood to purchase a book at that very moment. An order may come later!

5. Believe it or not, some of my consistent sales outlets are bars and supper clubs. Don't overlook those popular places of business.

All in all, selling your book is like most things in life, if you want something done-do it yourself! These tips and positive ideas will assist you in keeping your head above water in the financial end of the publication business. It works for me!