Newswire Plus
Bernice and Andy Tate discuss their strategy for implementing a global media campaign with the Newswire Plus service.
Five Steps to Effective PR
Marilyn Walton reveals the details of getting the word out about your book in the media in the Marketing Feature.
Creating a Cover to Market Your Book
Planning a well-designed book cover, a key marketing tool to sell your product,
will pay off down the road.
Giving Back to Your Community
Give back to your community and promote your work by donating your book, time and expertise.
Helpful Hints on Increasing Holiday Sales
We share a variety of ideas on how to increase your book sales this shopping season.
Seven of the Most Effective Marketing Columns
We revisit seven of the most potent marketing columns of the past few years.
Driving Traffic to Your Web site
An essential element in your Web marketing plan is driving users to your site and ensuring they return.
Creating Effective Content for Your Web Site
Choosing useful and compelling content for your site will attract your target audience.
Establishing a Visible Web Presence
Attracting readers to your Web site requires a coordinated effort to make your site visible among the millions of other sites out there.
Choosing the Right Events for Your Market
With the myriad of writing and book events throughout the country, it is crucial to choose the right event for your market.
Maximizing Your Online Book Sales
Selling your books on the storefront of choice for self-published authors.
The Bookstore Manager's Perspective on Retail Sales
Inside advice about the book business and the proper approach for getting your book stocked in a retail bookstore.
Getting Your Book into Stores
Rather than trying to “break down the wall” to get national distribution through a large bookstore chain, your best bet is to start small and build your entryway one brick at a time.
Building and Maintaining a Blog to Market Your Books
Your blog can become a home base for your fans and readers to form a sense of community and drive your online book sales.
Marketing through E-mail Newsletters and E-zines
E-mail newsletters and e-zines reach hundreds of thousands of readers every day. Learn how to effectively target your reader demographics with e-mail newsletters and e-zines.
Maximize Your Efforts by Following Up
Follow up is the key that turns the lock on all the previous public relations work you’ve done for your book. Make your campaign a success by following the best-practices indicated in our final installment of our series on effective public relations.
Following Protocols for Contacting the Media
It’s important to follow an established set of guidelines when contacting the media. On a more granular level, there are even more rules to know when utilizing different methods of contact like phone, e-mail or fax.
Writing Great Content for Your Press Release
When determining what content to include in your release, remember that you are conveying news associated with you and your book.
Putting Together a Press or Media Kit
Do you have the all essential elements in your media kit? Learn best-practices for assembling a power-packed press kit.
Learn The Secrets of Good PR
Like a book, the strength of a good press release lies in capturing the reader.
Learn How to Become a Guerilla Marketer
You don't need a lot of money to sell books, just some creativity, imagination and energy.
Make the Most of Your Public Appearances
AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. Kirkland details his strategy for you.
Creating a Marketing and Promotion Plan
This excerpt from Your Voice in Demand: The AuthorHouse Guide to Marketing and Promoting Your Book tells you the steps needed to create an effective marketing plan for your book.
Define Your USP
Defining your unique selling proposition is one of the first steps in successfully marketing your book.
Book Signing Tips
Diane Wolfe explains how to get your book signings off the ground.
Marketing Tips for Authors
Leon "Buckshot" Anderson gives great everyday advice to authors wanting to sell more books.
