For Immediate Release
September 20, 2006
AuthorHouse® Increases Author Satisfaction by Reducing Retail Cost of Full-Color Books
New Technology Reduces Print Costs by 20 Percent, Increases Marketability for Authors
Bloomington, Ind.—AuthorHouse, the world’s leading provider of publishing and marketing services, announced today that full-color printing costs are decreasing up to 20 percent. This substantial reduction will help authors place books in a better market position, in many cases yielding additional selling opportunities.
“As printing technology evolves and the process becomes more refined, we are able to pass along cost savings and better deliver on our promise to authors—Your Voice in Print,” said Bryan S. Smith, president and CEO of AuthorHouse. “Authors who publish new full-color books with AuthorHouse should enjoy a considerable decrease in printing costs, which translates into more competitive retail price points for full-color books,” Smith added.
In addition to the reduction in printing costs, AuthorHouse is also eliminating the 20-book initial order requirement for authors who publish in color. Another added benefit to authors is the virtual inventory that appears in ordering systems across the country. Now with virtual inventory, books are more easily accessible to bookstores and retailers worldwide.
Headquartered in Bloomington, Ind, AuthorHouse is the leading provider of publishing and marketing services for authors around the globe; last year publishing one out of every 30 titles in the US. Since its founding in 1997, AuthorHouse has served the publishing needs of nearly 30,000 authors and produced nearly 40,000 titles. Through an exclusive publishing process, authors control the creative process of crafting their books and take advantage of a full range of pre-publishing, publishing and promotional services to help them reach their publishing goals. AuthorHouse titles are available at more than 25,000 retail outlets worldwide including Amazon.com and BarnesandNoble.com. For more information, please visit www.authorhouse.com .
