May 31, 2007
Most recently, Senft was Vice President of Sales for AuthorHouse. During his tenure, AuthorHouse sales tripled. “Herb has been instrumental in helping us become the leader in self-publishing’ said Bryan S. Smith, president and CEO of AuthorHouse. “We believe under his leadership, we can capitalize on even greater opportunities that exist in the international community of authors,” Smith added.
In addition, Senft will have responsibility for Rooftop Publishing, a new imprint that focuses on titles that have a broad appeal in focused markets. “Our catalog of titles will help book buyers find inventory that has both a local or regional appeal and a strong track record for sell through,” said Senft.
“Herb has a keen understanding of author and book seller needs,” Smith commented, “so we’re expecting great things to happen as he focuses on both the burgeoning international market and trade books”.
About AuthorHouse
Headquartered in Bloomington,Ind., AuthorHouse is the leading provider of publishing and marketing services for authors around the globe, last year publishing one out of every 30 titles in the US. Since its founding in 1997, AuthorHouse has served the publishing needs of nearly 30,000 authors and produced nearly 40,000 titles. Through an exclusive AuthorCentric Publishing Process, authors control the creative process of crafting their books and take advantage of a full range of pre-publishing, publishing and promotional services to help them reach their publishing goals. AuthorHouse titles are available at more than 25,000 retail outlets worldwide including Amazon.com and BarnesandNoble.com. For more information, please visit www.authorhouse.com.
